GF Custom

Design. Engineer. Deliver.

Your single-source partner for custom displays and millwork. One plan, one point of contact, one delivery.

Start a program See how programs run
  • One POSingle invoice
  • One PMNamed lead
  • One truckCross-docked delivery

Why single source

The five-vendor fixture package, collapsed.

A typical store-build fixture package spreads across three to five suppliers: gondola, custom metal, millwork, interior graphics, and freight. Every additional vendor adds a purchase order, an insurance certificate, a schedule to coordinate, and a hand-off that can slip.

GF Custom consolidates the entire package under a single program lead, one contract, and one cross-docked delivery to your store. You buy a program, not a stack of subcontracts.

Program scope

Custom displays, millwork, and interior POP graphics, engineered as one program.

Custom metal displays

Fixture-scale metal work built to your program spec. Available production methods include laser cutting, mesh welding, tube bending, CNC wire forming, powder coating, and digital printing on rigid substrates.

Millwork & casework

Retail casework in wood, veneer, laminate, and solid surface. Available methods include CNC routing, edge banding, spray finishing, integrated lighting rough-in, and coordinated finish-matching to the metal side of the program.

Interior POP graphics

Header cards, side panels, base graphics, shelf strips, and interchangeable promotional panels. Produced alongside the fixtures they live on, finish-matched, and shipped in the same consolidated delivery.

The architecture

How a GF Custom program runs.

Four coordinated stages, one program lead across all of them. Your team talks to one person; we run the network behind the scenes.

  1. 01

    Design

    Intake call, requirements capture, and design coordination. We work with your merchandising and store-development teams to translate the brief into buildable direction: fixture families, footprint, materials, finish palette, and integration points.

    • Design intake and requirements brief
    • Fixture footprint and material direction
    • Coordinated finish palette across metal, wood, and graphics
  2. 02

    Engineer

    Engineering coordination, shop drawings, prototype planning, and production specs. The prototype becomes the production control sample: what you approve is what ships to every store.

    • Shop drawings and engineering coordination
    • Prototype build and approval cycle
    • Production control sample locked before run
  3. 03

    Deliver

    Production oversight, quality checks against the approved sample, cross-dock consolidation, and coordinated freight. Metal, millwork, and graphics converge at the dock and ship together on one truck, one BOL.

    • Production oversight and QA against approved sample
    • Cross-dock consolidation of metal, millwork, and graphics
    • Single coordinated shipment per store
  4. 04

    After delivery

    Program management does not end at the receiving dock. Warehousing and staging for phased rollouts, replenishment of interchangeable graphics, and a single point of contact for anything the store team surfaces after install.

    • Warehousing, kitting, and phased rollout staging
    • Graphic replenishment for interchangeable panels
    • One named contact for the life of the program

What we own vs. how it's built

GF Custom owns the plan. The network builds the parts.

What GF Custom does in-house

  • Design intake and requirements
  • Engineering coordination between your team, designers, and fabricators
  • Prototype oversight and approval cycle
  • Production QA against approved sample
  • Warehousing, kitting, staging, and fulfillment logistics
  • Single point of contact and single invoice

What programs deliver through the network

  • Metal fabrication: laser cutting, mesh welding, tube bending, CNC wire forming
  • Finishing: powder coating and digital printing on rigid substrates
  • Millwork: CNC routing, edge banding, veneer, laminate, spray finishing
  • Integrated lighting rough-in for casework
  • Interior POP graphics production
  • Rapid prototyping with production-grade control samples

Start a program

Start a custom program

Tell us about the project. A program lead will follow up with a scoping call, a plan, and a timeline.

Program scope (select all that apply)

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