In the late 1990s Patti Pettibone built a pharmacy vertical inside Surplus Equipment Company, Inc. from the ground up, anchored by Lozier's pharmacy lineup of FlexRx, Classic Rx (since discontinued), and Pharmacy Cabinets. That work became RxShelving.com, an industry leader in pharmacy shelving, casework, and design, and the pharmacy identity for Surplus Equipment Company, Inc. ever since.
Lozier Corporation turned 70 this year. Close to 30 years of that history we have been alongside Lozier as a dealer, starting on the pharmacy side and expanding into the full retail catalog in the early 2000s. This is the retrospective a Lozier Authorized Dealer can write that Lozier's own anniversary materials cannot: what has actually changed in the catalog, what has not, and where our story fits.
1956: An Omaha Company
Allan Lozier founded the company in 1956 in Omaha, Nebraska. The early product was a gondola fixture engineered to be ordered, shipped flat, and assembled fast by store crews who were not fixture specialists. The North Plant opened in 1970 and remains central to Lozier's manufacturing footprint today. Lozier runs plants in five U.S. states, with Omaha as the engineering and manufacturing core.
What was locked in early, and has held up ever since, is parts compatibility. Lozier engineered its Uprite, Base Bracket, and shelf geometry to a gauge standard that components have conformed to across decades. In practical terms: we have helped customers extend decades-old Lozier runs by identifying the existing fixtures and confirming which current parts fit. That continuity is the single biggest reason retail buyers keep coming back.
Early 2000s: The Full Retail Catalog
By the early 2000s Surplus Equipment Company, Inc. had earned access to the full Lozier retail catalog as a direct distributor. Grocery, c-store, hardware, dollar, pet, auto parts: if the retail format used Lozier, we had the part catalog and the manufacturer relationship to spec it, quote it, and ship it.
Load Easer bases, the 25 inch heavy retail depths, and expanded Base Bracket families filled out the catalog during this period. The engineering work Lozier had been doing on structural performance (particularly on heavier product categories like hardware and auto parts) came to market in parts you can still order today.
The Modern Lozier Catalog
Today's Lozier catalog is anchored by a few well-defined structural choices.
Depths: 13, 16, 19, 22, and 25 inches. One manufacturer specs a drug store HBC aisle (13"), a convenience store (16"), a mainline grocery run (19 or 22"), and a hardware aisle (25") from the same part catalog.
Commonly stocked industry finishes: Platinum (PLT), Charcoal (CHR), Cool White (W08), White (WHT), Gray (GRY), Silver (SIL), and Galvanized (GLV). These seven codes are the Lozier finish codes most widely stocked across the industry and typically ship within 1 to 3 business days, subject to availability. Across our customer base, Cool White has grown from a pharmacy-preferred finish into our most-requested finish on new-store installs.
Catalog colors beyond the commonly stocked set: Lozier publishes additional finish options including Silver Vein, Clear Coat, and other catalog colors for merchandisers who need to match a brand palette exactly. Finishes outside the commonly stocked set typically run 8 to 10 weeks lead time from the factory; we confirm the current window at quote.
Quick Connect lighting: Lozier's integrated shelf-lighting platform ships with an extended warranty structure that is separate from the general fixture warranty. We refer customers to Lozier's current Quick Connect brochure for warranty terms on the specific components in the configuration we are quoting.
2023: The Lozier Certified Provider Program
In 2023 Lozier launched the Lozier Certified Provider (LCP) program, restructuring how dealers access the catalog and how dealer performance is measured. It was a shift in how orders route and how the sales network is organized, not a change in how the fixtures themselves get built, shipped, or installed. The parts you ordered before the restructure are the same parts you order after it.
2025: RxShelving.com Becomes an Authorized Lozier Dealer
In 2025 Lozier formalized Authorized Dealer status for RxShelving.com, the pharmacy-focused brand Patti Pettibone built around the Lozier pharmacy catalog starting in the late 1990s. The designation puts the pharmacy side of Surplus Equipment Company, Inc. on formal dealer footing with Lozier.
2026: GondolaFixtures.com Becomes an Authorized Lozier Dealer
On August 11, 2026 GondolaFixtures.com received the Authorized Lozier Dealer designation for the retail catalog, mirroring the designation RxShelving.com received a year earlier. Both halves of Surplus Equipment Company, Inc., retail and pharmacy, are now on formal dealer footing with Lozier.
GondolaFixtures.com is the modern buying experience we built around the Lozier retail catalog: a 3D configurator that lets a buyer build a gondola section on screen with live component pricing, an augmented-reality preview that places a configured section at 1:1 scale in the actual store, a free 2D CAD store-layout service for qualifying orders, and a catalog where every structural part number renders with a real price instead of a "request a quote" wall.
What the Last 30 Years Have Taught Us
The Lozier catalog has grown steadily since we became a dealer, with new finishes, new depth options for heavier merchandising categories, Quick Connect lighting, and the LCP dealer structure. The buying experience has changed completely. In the 1990s you called a distributor, flipped through a printed Lozier catalog, and faxed a part list. In 2026 you configure a section on GondolaFixtures.com, see the Bill of Materials and the price in real time, drop it into AR to verify fit, and send the quote to your rep in the same visit.
What has stayed consistent is the fixture itself. Lozier manufactures in-house, keeps parts compatible across catalog generations, and does not delete parts that still work. That is why multi-year rollouts, store remodels, and warranty replacements are predictable in a way most building-products categories are not.
Surplus Equipment Company, Inc. has had the privilege of working with Lozier for close to 30 years. We expect the next chapter to look different in the tools buyers use. We do not expect it to look different in the fixtures themselves.